Hyperion Digital Signage logo and header
  • What is Digital Signage?
  • Why Digital Signage?
  • Advantages of Digital Signage
  • Who's Using It?
  • How it Works
  • Versus Traditional Media

You see it popping up everywhere. Large format LCD screens displaying dynamic content in restaurants, reception and waiting room areas, gyms, hotels, retail stores, employee lounges, and airports to name just a few places.

Digital Signage is quickly taking the place of expensive static printed posters and banners. Screens can be tiled together to make giant video walls or positioned in a row replacing legacy menu boards in fast food restaurants. Digital Signage is quickly gaining ground largely due to its ability to be instantly customized, display rich content, and its overwhelming ability to target and schedule content.

Digital signage is not TV. It is a unique medium unto itself that combines the power of mass media with the precision of niche marketing: narrow-casting.

digital screen sample 1
digital signage menu board

Business owners are growing tired of the traditional expensive means of advertising. Phone book, newspaper, and magazine print advertising has always been expensive and ever since the advent of the internet and cell phones, are losing purpose. Mailers often make it into the recycling bin without ever being read and radio and television ads are very expensive and a large gamble. Digital Signage, due to its ability to provide efficient, direct communication with consumers at point of decision where the viewer is either waiting for service or looking for the right product, provides a new and totally unique advertising method.

Digital Signage delivers what marketers are looking for today: fine-grained targeting, consumer attention, accountability and measurable Return on Investment.

The driving force behind the rapid growth of Digital Signage is an acute market demand for a means of communication that delivers more accurate targeting and higher efficiency than traditional media.

Due to this overwhelming power of Digital Signage to display scheduled, focused advertising to its target markets, unlike any other medium, advertisers are eager to participate. Many businesses which utilize Digital Signage choose to collaborate with their suppliers who pay to advertise on their screens. Where there are multiple brands of similar product represented so to will there will be intra-brand competition. Digital Signage provides the upper hand, especially at point-of-purchase and point-of-decision making areas.

This has created a remarkable situation for the business: advertising that pays! Often is the case the cost of the Digital Signage can be offset in partial or in whole by using this method and in some cases provides a new stream of revenue for the business.

With this potential in mind, Digital Signage truly provides the ultimate win-win scenario.

Digital SIgnage at Point-of-Decision
digital signage applications

Harnessing the power of the internet, Hyperion Digital Signage allows the implementation of any number of screens displaying the content you want - when you want - from one to hundreds or even thousands of screens. The same content can be displayed across all your screens or each with its own unique content.

At each screen location, our SignBOX device which interfaces with the screen and displays the onscreen content, communicates with Hyperion MediaServers to receive its content and updates using an internet connection - either by hard-wired LAN connection or Wi-Fi. Content can be created by us or supplied by the user.

Our powerful software which is included with every SignBOX License includes SignStudio and our C.M.S. Editor - both accessible from the 'cloud' allowing you to edit, create, and manage your screens from anywhere and frees the user from having to worry about local backups and storage. Add an infinite number of locations and screens with simple plug-'n'-play operation.

With Hyperion, a Digital Signage network of any size can be easily realized.

digital signage network diagram
digital signage versus other advertising